Online planogram maker9/9/2023 ![]() ![]() “Our virtual and augmented reality solutions provide shoppers the best of both online and in-person shopping. “Buyers want first-class, immersive experiences,” says Adrien Zanelli, Co-Founder and Head of International Business Development for Retail VR. Captured in photorealistic still life, buyers exploring the showroom can view a garment’s lines from any angle and zoom in for closer inspection of a garment’s seams or a fabric’s texture. Upon entering a Matterport digital twin, buyers can virtually walk around models donning high-end fashion. The high-definition, 3D visuals provide buyers and specially invited guests an extremely realistic experience, as if they are standing right there, whether navigating from their home computer or by mobile phone. When luxury fashion buyers couldn’t visit showrooms in Milan or flagship stores in Paris, Tokyo, or New York, Retail VR created digital twins with Matterport Pro2 3D cameras. Retail VR’s fashion and accessories clients include Kenzo, Maison Rabih Kayrouz, Sarah Paccini, and Sidas. ![]() ![]() Fortunately, Adrien Zanelli’s firm, Retail VR, has risen to the challenge by creating innovative, immersive online retail merchandising solutions for everything from luxury products to household goods. However, many retailers and brands have struggled to provide online shopping experiences that can meet consumers’ expectations. Consumers have strongly embraced online shopping in recent years, even for items traditionally purchased only in person, like cars and luxury goods. ![]()
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